my approach
I combine creativity, empathy, and strategic thinking to create designs that resonate. My process involves:
— Understanding the client's vision and goals to ensure designs are aligned with their brand.
— Using tools like Adobe Suite and Canva to deliver high-quality designs efficiently.
— Leveraging AI to optimize brainstorming and explore creative possibilities, making the process more streamlined and innovative.
With every project, I bring professionalism, flexibility, and a collaborative mindset, transforming ideas into visuals that support business success.
my vision
To design innovative and insightful visual solutions that translate ideas into powerful and authentic brand identities, always driven by empathy and professionalism.
my mission
To deliver creative, high-quality designs that align with brand strategies and connect with audiences, helping businesses grow through meaningful visuals.
about me
My name is Cristiana Gouveia, and I'm a Graphic & Branding Designer with over a decade of experience turning ideas into impactful visual identities. With a degree in Communication Design and experience across diverse sectors—stationery, finance, marketing, tourism, and wellness—I bring a comprehensive understanding of design and client needs to every project.
I have worked with entrepreneurs, small businesses, and marketing teams, delivering tailored solutions that align with specific goals and strategies. My work emphasizes flexibility, precision, and attention to detail, ensuring every design strengthens the brand it represents.
I am passionate about creating visuals that connect with audiences, shape memorable brand identities, and drive engagement. Whether crafting a logo, developing a branding package, or designing presentations, my focus is on providing creative solutions that deliver real impact.
projects worked on
areas of experience
Branding & Identity
Creating distinctive brand identities, including logo design and visual guidelines, to ensure a cohesive and memorable presence across all touchpoints.
Social Media Design
Developing eye-catching graphics and visuals tailored for social media platforms, enhancing audience engagement and brand visibility.
Presentation Design
Designing visually impactful presentations that effectively convey key messages and captivate audiences.
Marketing Materials
Crafting diverse marketing assets, such as brochures, flyers, digital ads, and email templates, to support promotional strategies and drive results.
Packaging Design Designing appealing and functional packaging solutions that align with the brand's identity and resonate with target audiences.
Illustration Creating custom illustrations that add a distinctive and personal touch to branding and marketing campaigns.
